1. I won’t send invitations to you asking you to reserve a spot on my webinar, have a confirmed email sent to those who desire to attend the online meeting, then upon trying to join the Webinar the follower gets this:
2. I won’t write something in an email specifically stating the requirements that need to be met to be accepted into a “free” add-on program, then the very next day change the rules by adding an extra more costly precondition. And go on to blame it on an editorial oversight.
3. I won’t spend any of my time promoting other people’s offers. How does this leave you feeling if you’ve recently spent $997, $1997 or even $4997 on that guru’s program paying for dedicated coaching, then instead of receiving timely assistance all you seem to get is more and even more pressure to join someone else’s program through your guru’s affiliate link – or else you won’t get the huge special bonus products?
4. I won’t promise to instantly ship you a physical product on launch date then somehow “forget” to fulfill that obligation. In one instance it is now 8 weeks later and this customer – me – is still waiting.
5. I won’t do business on the run by heavily promoting a so-called must-have membership program but instead be guilty of rushing a product to market that’s obviously nothing more than a basketful of empty promises.
Why do I make that promise to you today? Because all 5 of the above have recently happened to me, 4 of them today for 4 different Big Guru programs.
And let me remind you, it does not feel good to be dudded does it? To have somebody not deliver on their promises leaves one feeling hurt and bitterly disappointed, aside from the actual monetary loss.
So what do I stand for? OK, my principles are hereby stated in black and white: I want to be ethically sound in all my online business. To be renowned for dealing fairly with those who have entrusted their hard-earned funds in any of my yet-to-be-announced programs.
To base an online business on such principles is the least I can do for my fellow human beings wherever you may be. After all, deep down we pretty much all wish to live by the Golden Rule don’t we?
Wishing you all the very best in your daily life and business.
Stew Shaw
